Social media is a valuable (and often untapped) tool for identifying trends that shape the future of your business.
More than simply a messaging and customer service channel, it's an accessible and affordable way to gain insight into your consumers and the greater landscape of your brand. What are customers most satisfied and unsatisfied with when it comes to your product or service offering? How do you stack up against competitors?
This class will teach you key methods for conducting research in the social space and how to use these insights to move your brand and business forward.
- Actionable methods for conducting research on social channels
- An overview of free and premium tools available
- An understanding of how social media activity translates into valuable customer insights
- An understanding of how these insights begin to inform marketing strategies
Prereqs & Preparation
Experience in marketing strategy, branding, or managing social media for a business is helpful but not required.
ABOUT THE WORKSHOP LEADER
Freelance Digital Strategist
Kaitlin Maud is an LA-based freelance Digital Strategist. With a background in advertising and expertise in social media, she helps brands better understand the trends and culture in the digital space that influence their consumers. Her client roster includes creative professionals, start-ups, and lifestyle brands. She has taught classes for General Assembly in both Boston and LA and has been invited to speak about social media at Microsoft, AIGA, Emerson College, and on the stage at TEDx.