(DTLA) We’ve all heard the words Shopify, Magento, WooCommerce, ZenCart, Business Catalyst, and dozens of other shopping cart systems — but how do you know which one to pick? As a manager, how do you decide what features matter most and which ones don’t? This class will provide startup CEOs, CTOs, product owners, and sales managers with a framework for navigating through a maze of e-commerce options. By going over the basic anatomy of a shopping cart, payment processor, and payment gateway through a series of case studies, you’ll be better able to make strategic decisions without relying on questionable vendor marketing.
- Learn how to audit various shopping carts, payment processors, and payment gateways.
- Be able to make clearer, faster decisions.
- Find out how to determine your e-commerce needs.
- Gain a list of vendors worth exploring (based on your needs) and a proposed way of reporting success to your bosses.
Prereqs & Preparation
ABOUT THE WORKSHOP LEADER
Chris Mendez is a startup tech consultant, brand builder, product manager, and software entrepreneur. He has experience in every stage of the product lifecycle, including ideation, product planning, proof-of-concept prototyping, MVP building, CMS development, and product scaling. As a serial producer, his work has received national recognition including honors from the Online News Association, Gracie Awards, Adobe & Icograda, Webby’s, and SXSW Interactive. With over 10 years of product management experience, he’s helping organizations build their online brand through impactful stories, platforms, and experiences. You can follow him on Twitter @chrisjmendezinla.
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